So United Airlines is now offering "door to door baggage" service — a partnership with FedEx by which you can have baggage overnight-shipped to your destination rather than lugging it to and through the airport.
"United is the first airline to save you time and money with this simple and convenient service," says the copy on the linked website.
WTF? Time, maybe, but money? The fee for this service is "starting at" $149 a bag. The fee for checking a bag at the airport is, what, $25? So where's the money savings? Where can there possibly be money savings?
Who do they think they're kidding?
"United is the first airline to save you time and money with this simple and convenient service," says the copy on the linked website.
WTF? Time, maybe, but money? The fee for this service is "starting at" $149 a bag. The fee for checking a bag at the airport is, what, $25? So where's the money savings? Where can there possibly be money savings?
Who do they think they're kidding?
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They don't have to get anyone to actually believe them--all they have to do to get the results they want is to wield the Magic Consumerist Phrase like a matador's cape in front of the 'sale addicts'.